We Love Beef…
28 05 2007Beef - it’s what’s for dinner!
Today I found the website of the US Cattlemen’s Beef Board and National Cattlemen’s Beef Association. How did I achieve this remarkable feat?!
The story began when I was listening to a podcast from the BBC - Digital Planet - while riding the inter hospital shuttle bus. One of the stories was about a classical music website, where one can listen to various types of classical music and decide what one likes. Once I arrived back at work I checked this website out, and eventually came across Aaron Copland. I have been interested in his work for years, but only recognise the most famous - Fanfare for the Common Man. Desirous of learning more, I did what I usually do in circumstances where I’m looking for more information about something quickly, and happen to be sitting in front of a computer - I went to Wikipedia…
General enquiry about Copland, led to specific investigation of one of his ballets (Rodeo, 1942). The most famous piece of music from Rodeo is the “Hoe-Down”. I wondered if I had ever heard this piece before (actually, I though I must have, but just didn’t know it was called Hoe-Down), so I scanned down the Wikipedia entry about this, and there it was!
“Hoe-Down”, the ballet’s final section, was prominently used by the National Cattlemen’s Beef Association for television commercials in the US.
Instant connection…
There are a million strange and serendipitous web-surfing stories in the naked city… this has been one of them!
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